Kelvin Orifa is the CEO of EMBLUE, a purpose built agency at the cusp of mobile technology, youth and millennial marketing, music business and new media communications. He is of the opinion that organizations can achieve their business objectives by employing a marketing communication strategy that is hitched on trending consumer media consumption and engagement habits.
He is a strategic marketing and communications professional with over 15 years of global brand-building experience. As a brand and Go -To -Market strategy professional, he has a huge experience in managing and driving consumer acquisitions and engagements using music and entertainment as key tools.
He has worked on several new product launches, development of customer loyalty offers and music initiatives- by leveraging on mobile technology to address the problem of music distribution and monetization.
He has spoken at various brands and music conferences in Nigeria and abroad.
Prior to EMBLUE, Kelvin was Consumer Segments Manager for MTN Communications Nigeria, the leading mobile operator in Nigeria with about 60 million customer base and operations in 22 African countries.
He resigned from MTN in May of 2017 to focus on EMBLUE.